The Intersection of Tourism and Youth Development: Innovating the Future of Work for Youth in Jordan
The future of work for youth in developing countries across the world is contextual and multi-faceted. In Jordan, there continue to be a wealth of opportunity for youth people to engage in the growing tourism market, demonstrative of incredible work to engage youth where they are in the development of innovative solutions through private-sector partnerships with both local and international organizations.
The Jordan Valley communities are some of the most vulnerable in Jordan, despite the coveted Dead Sea tourism destination. The tourism market will demand 20,000 jobs in the next four years; however, unemployed youth in the Valley lack basic primary education as well as basic Arabic and English language skills necessary for employment at major hotels and resorts in the area. This session will dive into a scaled model of hospitality training—a “learning through practice” program that builds the foundation for unemployed youth from the Valley to enter the workforce with skills that are transferable to the global hospitality industry. The Jordan Tourism project partners with the InterContinental Hotels Group to actively target both young women and young men in the Jordan Valley as potential trainees. The initiative is coupled with tourism awareness training programs for women in Valley communities, teaching them how to deliver the message on career opportunities in tourism.