PRESENTATION: Crafting Stories to Unlock Employment Opportunities for Marginalized Youth at Scale: Lessons and Skills on Engaging Partners in Morphing Mindsets, Sep 2016

Adam Smith International
Resource Type: 
Publication Date: 
Sep 29, 2016

These youth are lazy. They don’t have skills. They only want to idle. In Kenya, this single story about youth from the coast has shaped the mindsets of educators, employers, government and youth themselves. It is stunting innovation and ultimately limiting employment and growth opportunities. As described by Chimamanda Adichie, “The single story creates stereotypes, and the problem with stereotypes is not that they are untrue, but that they are incomplete. They make one story become the only story.” Come discover with us how to craft powerful stories that have the potential to change mindsets and employment opportunities at scale.  




Chloe Stull-Lane, Team Leader, The Kuza Project, Adam Smith International (Kenya)

Mohamed Seif, Communications Officer, The Kuza Project, Adam Smith International (Kenya) 

Morten Seja, Manager, Inclusive Economic Growth Team, Adam Smith International (Kenya) 

Soft Skills
Digital Jobs