Engaging the ‘Last Mile’: Gamification, eLearning, and Social Communications to Promote Financial Education

Esosa Biremo, Chinasa Ken-Ugwuh, Ryan Newton, Chandra Pudjiatie, Jacob Korenblum
Women’s World Banking, Diamond Bank, Aflatoun, Souktel Mobile Innovations
Resource Type: 
Publication Date: 
Oct, 2015

We know what youth need to learn when it comes to financial education, but we have not yet figured out a delivery channel that maximizes learning and behavioral change in the most cost-effective and scalable way. Is digital financial education the answer? Aflatoun, Souktel, and Women's World Banking will present innovative digital solutions that leverage mass media, technology, and gamification to reach millions of low-income youth worldwide. Panelists will offer live demonstrations of ground-breaking financial education technologies, and will compare lessons learned through the presentation of multiple in-depth case studies.

Financial Inclusion