Case Study: Shared Value and Socially Inclusive Hospitality in Jamaica
The Inter-American Development Bank partnered with public and private entities in Jamaica to build a new business hotel in the heart of Kingston. Through a shared value approach, the project surfaced employment for women-led SMEs and youth-at-risk. The objective of the project is for the Marriot to hire 5 percent of its labor force from local youth-at-risk as well as source fresh goods from up to 20 local SMEs, preferably women. While increasing the hotel's reputation, trust within the community will be built. The investment in the hotel will create 300 jobs and indirectly impact 1,000 other people via the supply chain. The case-study was presented by Stefan Wright and Bettina Boekle-Giuffrida of the Inter-American Dialogue in the Workforce Development session "At-Risk Youth in Jamaica Get All Right* with Hospitality, Travel and Tourism Jobs!" at the 2014 Global Youth Economic Opportunities Summit.