Understanding Youth and Their Financial Needs
This document captures the insights of a number of stakeholders in the field and provides preliminary guidance for organizations that are contemplating the design and implementation of youth financial service programming. Insights into the money flows and financial behaviors of youth provide an important launching point for FSPs seeking to design appropriate, sustainable youth-friendly products in a way that will ensure both their uptake and usage. However, it may be necessary for an FSP to conduct additional market research to ensure the maximum relevance and applicability of a program in a specific context for a specific market segment. This tool also serves as reference for policy makers seeking to develop, promote, or strengthen new or existing youth programs within their respective countries.