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Applying Behavioral Economics Insights to the Design of Savings Products

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Applying Behavioral Economics Insights to the Design of Savings Products was presented on the Financial Services and Capabilities track at the 2012 Global Youth Economic Opportunities Conference. Why is it so difficult to save, eat fewer calories, exercise regularly, and accomplish the various other goals that we put on our New Year’s resolution list? Most would cite lack of discipline. That’s definitely one of the key barriers, but behavioral economics suggests many others obstacles, particularly for savings.

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