Online Chat: Making the Case for Youth Savings


The youth segment represents a promising market full of potential for financial service providers – the youth of today are the customers of tomorrow. While offering youth formal financial services can pay off for financial service providers in the long run, there are unique challenges to banking youth. 

CGAP’s recently published Focus Note The Business Case for Youth Savings provides a framework for financial service providers to make sense of the business considerations when entering or being active in the youth savings market. 

How will the business case for youth evolve over time? And what role can the public sector play to create an enabling environment for the provision of financial services for young people? 

Join Ruth Dueck-Mbeba, Program Manager, Financial Inclusion at The MasterCard Foundation, Tanaya Kilara, Financial Sector Analayst at CGAP, and Barbara Magnoni, President of EA Consultants, for an online chat addressing these questions and a discussion on what makes business sense for banking with youth. 

Where: Online only at

When: Tuesday, August 26 at 10:00 am EST. The chat will run for up to an hour 

How: Return to this webpage to participate in the live chat

This web chat will be useful for financial service providers, policy makers, development organizations and other stakeholders with an interest to promote youth savings. To learn more, see a related infographic, and read Analyzing the Business Case for Youth Savings and YouthStart: Training Banks to Serve Young Customers.