11.5 Conclusion: Where Do We Go From Here
Education entertainment, social media and social marketing can be utilized to deepen and enhance YEO programming. To use them effectively, YEO programs should analyze several factors, including: how best to reach their target audience(s); deciding on which messages will lead to desired impact; what strategies would be most effective in transmitting selected messages to that audience; and how much resources the organization wishes to invest. Organizations and businesses in other fields have learned that effective use of media and social marketing requires the development of a clear identity and the commitment to long-term follow-through. The field would benefit from additional experiences mainstreaming media strategies and technology into comprehensive YEO programming.
- For more information on the role of media in supporting economic opportunities for youth, visit Making Cents International’s 2010 State of the Field publication, pages 63, 64 and 101; page 40 of Making Cents’ 2008 State of the Field publication; and page 24 of Making Cents’ 2007 State of the Field publication.