11.5 Conclusion: Where Do We Go From Here

Education entertainment, social media and social marketing can be utilized to deepen and enhance YEO programming. To use them effectively, YEO programs should analyze several factors, including: how best to reach their target audience(s); deciding on which messages will lead to desired impact; what strategies would be most effective in transmitting selected messages to that audience; and how much resources the organization wishes to invest. Organizations and businesses in other fields have learned that effective use of media and social marketing requires the development of a clear identity and the commitment to long-term follow-through. The field would benefit from additional experiences mainstreaming media strategies and technology into comprehensive YEO programming.

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