10.3 Effective Expansion of Technology for YEO Promotion will Require Adult, as Well as Youth Buy-In for Success

Effective promotion of youth economic opportunities through technology will require buy-in from adults as well as young people. Adults need to realize two truths: young people can be qualified candidates for jobs, and technology can be an effective medium to recruit youth for these positions. Souktel has found that in many emerging markets, newspaper and social networks are still thought of as the only way to recruit for open positions—despite the fact that new technologies, like mobile phones, can be far more efficient tools for linking labor supply and demand. Intel has found that adults benefit from project showcases at Clubhouses that are part of the Intel Computer Clubhouse Network, and in the Intel® Learn Program, both opportunities where young people can demonstrate to adults in the community their effective use of technology beyond the social realm. In Brazil, Lua Nova, a local NGO, works with marginalized young women to promote the use of technology as substantive and relevant to their future, beginning with training AGYW on how to use computers. Participants begin by learning how to take and download pictures of their children. Mobile phones in Brazil are seen more as a possession or status symbol and program organizers raise awareness among young women that their potential is far greater.

10.3.1 New Tools: TakingITGlobal Provides an Online Community of Youth Interested in Positive Change

TakingITGlobal (TIG) is the largest online community of youth interested in global issues and creating positive change. TIG reached 4.5 million young people in 2010, and has engaged over 30 million since its launch in 2000 through its online community and school programs. It uses 13 languages, and operates in every country and territory in the world. Participants in YEO programs can connect to discuss relevant social change issues with young people around the world—it is a unique technology-enabled forum for youth to express themselves.

Leah Gardiner, Fundraising Advisor for TIG, noted the importance of engaging youth off-line as well as on-line in YEO programming. TIG is partnering with education programs, for example, to provide the technology component of an otherwise in-person initiative. Or, promote the online community so that program participants can create connections with other young people, primarily between the ages of 13 to 30, around the world.

For more information, see www.tigweb.org.