PUBLICATION: The Business Case for Youth Savings
With almost half the world's population today under the age of 25, youth finance represents a largely untapped business opportunity. Despite this potential, there are surprisingly few examples of providing youth savings in a profitable manner. Few financial service providers, especially in developing countries with large young populations, target youth specifically as a segment.
A new CGAP paper examines the business considerations for financial service providers offering savings products to young people. The report, "The Business Case for Youth Savings: A Framework," analyzes the different factors that financial service providers need to consider when entering or being active in the youth savings market.